…or are you just doing time? The pace of these prosperous times in the agency business is frenetic. There is no such thing as a gradual uptick in advertising. We’ve gone from glacial to mercurial seemingly overnight. Why does everyone seem so overworked and pressed for time these days? Well,
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The utter audacity to call yourself a writer! Now that takes cojones. Writers are born with an acute sensitivity to the human condition (in this way, they are “chosen”) and then they are self-made through reading, studying and, well, writing (then, rewriting). You must “invent” yourself as a writer. To think that you can
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The most valuable capital in the communications industry is superstar talent. Despite the fact that we’ve done our best to commoditize it, it remains the heaviest currency. Read the trades, the biggest stories of the past year have been the comings and goings of agency linchpins (unless media itself is
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How to Spot the Winners Creative agencies and college athletic programs share one key commonality: their success relies upon recruiting top talent into the fold. Talent is the only true commodity. All other inventory and overhead are a means to the end of attracting and retaining talent (so the agency
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Doesn’t it seem that our world has become one big talent show? Turn on the TV (painful, I know)…The Voice, Dancing With the Stars, American Idol, X Factor, You’re a Star, The Glee Project, America’s Got Talent are just a handful of wannabe-celebrity talent shows. Or just log on to
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